Over the past 20 years we’ve slowly seen a shift of consumers purchasing books online instead of in a physical store, however since the start of the pandemic that shift has accelerated rapidly. We’ve seen authors and publishers who can reach consumers directly have successfully adapted to these changes, often with good results.
Having a robust email program allows you to directly reach and engage readers, resulting in not only weathering the current storm, but thriving.
Use this guide to discover:
The Value of Direct Relationships
Top 6 Ways to Choose Your Email Marketing Platform
How to Build & Grow Your Email List
How to Nurture & Engage Your Email Subscribers
Ways to Use Email Marketing to Sell More Books